Taylor Warehouse C Tornado Survivor Kentucky Bourbon Whiskey. “Growth is about as strong as it’s ever been.” The king of that particular hill – for now – is another Buffalo Trace product: Colonel E.H. Heindel, who operates Unicorn Auctions, describes them. “Rockstar products that are pushing the needle,” is how A.J. The driver of the scotchification of Bourbon is not perennials like Pappy, but in the freaks and one-and-done outliers that are increasingly driving secondary markets. You see how the scotch industry has created a niche where collecting bottles is an adult variant on collecting comic books.” “Look at the course of the scotch market for the last 30 or 40 years. He would prefer his name not be used, so we will call him Victor, and he has gone from doubt to true belief in the secondary market’s staying power. “The prices go up and they’ve never come down,” says the operator of a Kentucky-based whiskey business who both buys and sells large lots on the secondary market. The secondary market price, depending on how connected you are and where you catch it in the grey market supply chain, is around $3500 a bottle. But even with a soft economy and COVID, on the secondary market, the price continues to rise at a rate that recalls Venezuelan hyperinflation. The nominal price of Family Reserve 23 Year Old Bourbon is about $300 a bottle. Every year the price goes up and people tut-tut that it can’t last forever. Every year Buffalo Trace releases another batch of approximately 7000 cases into a market frothy with anticipation. Pappy remains, of course, the benchmark against which all other bourbons are measured. The bubble clearly has not burst, though a recent study of bourbon as an “alternative investment” in Unbridled Spirit: Illicit Markets for Bourbon Whiskey economists Conor Lennon and Tom Shohi indicate the rate of inflation for American whiskey has slowed. The movement of their prices in secondary markets says a lot about how bourbon is doing in times of COVID and what some people assumed would be an inevitable bursting of the bourbon bubble. They’re delicious and rare and have good stories. There’s a new Most Expensive Bourbon on the block.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |